Comments for Aviation Advocacy Blog http://www.aviationadvocacy.aero/blog Just another WordPress weblog Tue, 08 May 2007 23:58:05 +0200 http://wordpress.org/?v=2.8.1 hourly 1 Comment on In-flight Telephony by Jon Manning http://www.aviationadvocacy.aero/blog/?p=4&cpage=1#comment-2 Jon Manning Tue, 08 May 2007 23:58:05 +0000 http://www.aviationadvocacy.aero/blog/?p=4#comment-2 Very interesting post. Sounds like the airlines are thinking of this as a one-sided market at the moment (ie only monetising the callers). But there are now one or two click-to-call companies who see another side of the market being monetised, namely advertisers (you have to listen to a 15sec commerical before the call is connected). And of course there is the two-sided market approach as well, where advertiser and users alike pay. Jon Jon, You are absolutely correct. I understand that there are no technical barriers to doing this, but that there may be a big fight as to who owns the passengers, and his or her revenue stream. The airlines would need to be in the game, and the phone company would need to share. Against that, one might think that a captive market of this sort might be attractive to some advertisers willing to pay a premium to get to the passengers. If that can happen then there is every chance that once the airlines/suppliers get away from their current thinking, they might find something of interest in this area too. Andrew Very interesting post. Sounds like the airlines are thinking of this as a one-sided market at the moment (ie only monetising the callers). But there are now one or two click-to-call companies who see another side of the market being monetised, namely advertisers (you have to listen to a 15sec commerical before the call is connected). And of course there is the two-sided market approach as well, where advertiser and users alike pay.

Jon

Jon,

You are absolutely correct. I understand that there are no technical barriers to doing this, but that there may be a big fight as to who owns the passengers, and his or her revenue stream. The airlines would need to be in the game, and the phone company would need to share. Against that, one might think that a captive market of this sort might be attractive to some advertisers willing to pay a premium to get to the passengers. If that can happen then there is every chance that once the airlines/suppliers get away from their current thinking, they might find something of interest in this area too.

Andrew

]]>