Business planning and development of European air taxi

AA was commissioned by a new business aviation entrant’s founders to advise the best European market entry opportunities for a pioneering air taxi charter service. AA played a leading role in developing this entrant’s European sales and marketing strategy, positioning its brand, defining its key products and pricing, creating its marketing material (online and offline), helping to recruit, train and direct its sales and customer service team, launching its European operational base (in Geneva), leading its media communications; event-managing its start up and growing its major accounts and operational platform.