Big Data Meets Big Airline
In a month not without news, from Syria to Grand Slam tennis, the single most interesting piece of news was almost little more than a throw-away remark by the still-on-a-charm-offensive Michael O’Leary, CEO of Ryanair, Europe’s largest airline. In an interview with the Irish Independent newspaper he let slip that Ryanair was working with Google. It was a deliberate slip, one to scare the competition.
They should be scared. Very scared. It will ‘change the way people buy tickets forever’, said Mr O’Leary, in his new charming way. Finally, letting his inner street fighter out, he then said that it would ‘blow everyone else out of the water.’
Aviation Advocacy says “ we don’t think there is any doubt that Google will be cheaper than the GDS for the airlines, but even if it is the same cost, which airline can afford to ignore Google? When was the last time you had a Google-free day?” The Aviation Intelligence Reporter, which Aviation Advocacy publishes each month wrote about this at some length in Febuary 2014 edition.
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