{"id":93,"date":"2012-01-25T17:45:22","date_gmt":"2012-01-25T15:45:22","guid":{"rendered":"http:\/\/www.aviationadvocacy.aero\/blog\/?p=93"},"modified":"2019-07-23T11:51:29","modified_gmt":"2019-07-23T09:51:29","slug":"the-promised-articles-5","status":"publish","type":"post","link":"https:\/\/www.aviationadvocacy.aero\/blog\/?p=93","title":{"rendered":"The iTunes of aviation gets funding to fly"},"content":{"rendered":"October 3:\r\n\r\nIt was in February this year that PrivateFly was awarded travel website of the year and described by the judges as the iTunes of aviation. The comparison is a bit of a stretch, beyond the basic business model of aggregating availability through a single online platform. But the business aviation industry is so lamentably old fashioned in its channels to market &#8211; especially B2C, still largely dominated by hundreds of independent brokers \u2013 that PrivateFly\u2019s trip search, pricing and booking platform has been making a splash since it launched in 2008. Most of its business-to-date has booked offline, partly because charter flights are pricey and by nature often complicated, requiring a friendly and expert discussion. In part, too, PrivateFly\u2019s website hasn\u2019t yet developed the usability and sophistication to manage the typical business jet user\u2019s concerns and queries. A number of competing ventures have meanwhile launched to be the first genuine equivalent of an expedia in business aviation \u2013 FlyRuby, FlyVictor and US-based Social Flights come to mind. But PrivateFly still leads the field in brand recognition, and as of last week procured the funding &#8211; \u00a32m from 8 investors \u2013 that might allow it to prove its potential. A major target will be smart phone presence \u2013 PrivateFly\u2019s challenge is to achieve a seamless and constant intermediation between operators\u2019 spare capacity and marginal pricing, and users\u2019 dynamic demand for trip quotes and booking.","protected":false},"excerpt":{"rendered":"<p>October 3: It was in February this year that PrivateFly was awarded travel website of the year and described by the judges as the iTunes of aviation. The comparison is a bit of a stretch, beyond the basic business model of aggregating availability through a single online platform. But the business aviation industry is so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93"}],"version-history":[{"count":3,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=\/wp\/v2\/posts\/93\/revisions\/113"}],"wp:attachment":[{"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aviationadvocacy.aero\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}